WINNER (위너)
[2014 S/S]
Debut Album
Branding
레드닷 어워드 수상: 위너 브랜딩 (커뮤니케이션 분야)
Red Dot Award: Communication Design WINNER
WINNER Debut Album “2014 S/S” Branding
분야: 02 BRAND DESIGN & IDENTITY / [Brand Concept]
The brand concept design to promote the debut album of the Korean pop band WINNER was stylistically inspired by high-end fashion labels. The CD cover as well as the booklet were designed to emulate a tabloid. The album was released in 2014 with a “WINNER Launching Show” where the members of the band introduced their music and their look by walking down a catwalk like on a fashion show. All three different CD packages look to provide a high fashion feeling with their clean-cut lines and limited use of colours. A further component of the CD’s branding promotion is the “WINNER Debut Week”, a publication that contains backstage photos of the band’s debut performances, an introduction of the members and their musical direction, as well presented in a tabloid manner.
http://red-dot.de/cd/en/online-exhibition/work/?code=02-02617&y=2015&c=205&a=0
ART DIRECTER 김해영
CLIENT YG entertainment
Red Dot Award: Communication Design WINNER
WINNER Debut Album “2014 S/S” Branding
분야: 02 BRAND DESIGN & IDENTITY / [Brand Concept]
The brand concept design to promote the debut album of the Korean pop band WINNER was stylistically inspired by high-end fashion labels. The CD cover as well as the booklet were designed to emulate a tabloid. The album was released in 2014 with a “WINNER Launching Show” where the members of the band introduced their music and their look by walking down a catwalk like on a fashion show. All three different CD packages look to provide a high fashion feeling with their clean-cut lines and limited use of colours. A further component of the CD’s branding promotion is the “WINNER Debut Week”, a publication that contains backstage photos of the band’s debut performances, an introduction of the members and their musical direction, as well presented in a tabloid manner.
http://red-dot.de/cd/en/online-exhibition/work/?code=02-02617&y=2015&c=205&a=0
ART DIRECTER 김해영
CLIENT YG entertainment
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