2NE1 (투애니원)
[CRUSH]
album

Red Dot Award: Communication Design 2015 WINNWER!!

2NE1 Album “Crush” Package
분야: 05 Packing design / [Music Packaging]


“Crush” is the second studio album by the girl group 2NE1. The packaging design is based on the visual concept of “Merkabah”, a spiritual symbol originating from early Jewish mysticism. “Merkabah”, which figuratively means “thing to ride in”, is reputedly the divine light structure used by ascended masters to connect with, and to reach those in tune with the higher realms. The distinctive design inspired by this concept extends over the jewel case, the compact disc and the booklet in order to emphasise the harmonious unity between these three parts. Moreover, the album is released in two different versions so that the fans can choose between either a colourful or a strictly black and white design.

http://red-dot.de/cd/en/online-exhibition/work/?code=05-02616&y=2015&c=212&a=0


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